Writing style changes fast according to the author of this book - John Foster, a regular columnist for the IPR journal for well over a decade. Via this book, under Foster's tutelage, readers are offered a decent amount of industry information as well as writing tips for the PR industry.
This book of just under 270 pages is split by 21 interesting chapters dwelling on the nitty-gritty of writing styles and allied matters. Of these, I found Chapter 5 (Clichés, jargon and other worn words), Chapter 6 (Is it easy to read?) and Chapter 15 (Americanisms - the differences) to be outstanding.
Furthermore, legal issues, libel, rights and regulations are explained by Foster in some detail. While it is not meant for general reading, students of public relations, agency staff, media and marketing professionals would find it well worth their while to read it. In all frankness, this book is not the only one of its kind - but it is definitely among the better ones on the shelves.
Effective Writing Skills for Public Relations is an important book. It is especially useful if your own written standard of English needs a brush-up.
I lecture in self-promotion and in my own business I have to market all kinds of products and services. Last year I pored through every line on every page of this book and found the information extremely useful, concise and to the point. The book contains a fantastic amount of industry information which no one could possibly stumble across by chance.
There are a couple of crucial legal issues explained that I was unaware about. The explanation about imprints and the regulations policing the production of company reports is vital. As well as essential reading for professionals, I also think it would be extremely useful for students who are studying PR, marketing, or media programmes - in fact for anyone who needs writing skills to earn their living.
The author John Foster is on one BIG ego trip and I am sure very clever. If you need something to send you off at night buy this book! The content is an amalgam of a number of better and often referenced books on more particular and niche subjects. The content spectacularly moves from subject to subject without depth and interest and ironically is incredibly difficult reading. Forcing the reader to stutter over words and phrases in a peculiar manner. Section 6 - is it easy to read? I answer a resounding NO! The trouble with plurals is a entertaining section as it alerts you to pooly written market traders signs. The punctuation bit reminds me a a primary school lesson, yet less memorable. When I bought the book I was interested to learn yet the style is a major turn off and I no doubt use cliches with bad punctuation even today. The most useful bit is the further reading - it points you to the actual book you want to read about the particular subject. I am off to buy an Oxford Dictionary for Writers