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on 26 June 2011
Denis O' Dell's memoir is an affectionate account of his time with The Beatles, beginning as associate producer on A Hard Day's Night in 1964, through to his eventual role as the head of Apple Films. O' Dell, famously namechecked by John Lennon in You Know My Name (Look Up The Number), is an engaging and likeable narrator. He provides interesting recollections regarding the haphazard formation of Apple and emphasises how profitable some of its divisons actually were- a welcome antidote to the usual tales of squandered money and the apparent buffoonery of all those involved.

O' Dell offers a particularly detailed account of the production of the Ringo/Peter Sellers vehicle "The Magic Christian" (only Ringo could handle the notoriously difficult Sellers); and, most interestingly, his exasperating efforts to secure "The Lord Of The Rings" as the next Beatles feature film (remarkably, even meeting with Stanley Kubrick as possible director). The book also includes exclusive colour shots taken by O' Dell during his time with The Beatles in India and the 1968 Apple launch in New York.

"At The Apple's Core" will probably not be appreciated by the average Beatle fan; for those of us who consider the Beatle saga to be Pop's Greatest Story, it is an enjoyable and worthwhile addition to the canon, from someone who was actually there.
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on 4 March 2015
A case of the authorial aims and claims for a book being accurate in the product details.
There's no doubt that O'Dell could give forth much more, possibly for a purposed 'cinema' book as he certainly has details and anecdotes aplenty related to the production context of The Beatles' film career. But this is more of a general take and while it does reproduce a lot that's elsewhere in Beatle lore, it's by way of context and, it would seem, reticence on O'Dell's part. His contribution and involvement to the fab journey has been overlooked and even pre-emptively minimised by others seeking positions of 'key insider' but that O'Dell's book came late in the day only serves to confirm his co-author's claim that that he was persuaded to bring it forth.
Fact-checkers will find this of use and although not a Beatle biography per se, it's a light introduction via a man who helped them on their way and along their way as organised and written by the scholarly Bob Neaverson. Recommended.
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on 30 October 2002
Great book!
It is a shame all beatles' books weren't written by someone who was really and closely involved with them on a proffessional and personal level. I doubt I am the only one who envies Denis O'Dell for being in that position.
For us who enjoy the Beatles' music, check out Denis' solo on the "You know my name" track.
A very generous share of lifestyle and stories from those crazy years which will go down in history.
Not just another Beatle's book. Definitely worth it.
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on 23 September 2007
no muck raking from one of the last surviving members of the beatles inner circle,he picked the right man in Neaverson as a collaborator too.buy it!
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on 5 January 2016
Wonderful and totally non sensationalised. A reall good read with some fantastic photos.
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on 16 April 2003
this was a disappointing read. There was nothing much new to learn and most of the time Denis O'Dell did not even focus on the Beatles.
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