Top positive review
Brilliant book... shame about the price though
on 11 February 2018
I've been following the story of the Innocent Founders for a good few years now, and their story, their style and their ethos have been massive inspirations to me! Although I knew a fair bit about their journey, as well as the fact that they set up JamJar Investments to help other entrepreneurs, I could never turn down an opportunity to read a book written by the boys themselves and it didn't disappoint!
Packed with the same humour that their websites/drinks etc carry and loads of business hints and tips, this is one of my go to books for inspiration and small laughs here and there. It's such an easy read and very lighthearted. But don't be fooled - while it doesn't take itself too seriously on one hand, when it comes to business and the importance of certain must-do things along that scary, uncertain entrepreneurial path, this is where it balances out. Reading the book feels more like you're having an informative chat with all three, over a cup of tea or...well, a delicious smoothie! The pride they have for the business they built, as well as visions of those early days of testing the waters leap out at you.
What I love is that, like my favourite books as a child or teen, between the at times, witty text, are photos, drawings, variants of font and splashes of colour, which all market that classic innocent feel. In some ways - but all the better for it - it has an upfront child-like honesty to it. It's great if you love business, but see it from an intrinsic point of view. Yes, Innocent may be a multi-million pound company, but this isn't a 'How to get rich from business' book. It's a story about underdogs, determination, passion and having a clear cut vision and being such a believer in that vision, that seemingly all the No's from what feel like every bank or investor you know, never hold you back. A must for any budding entrepreneur - particularly if tackling an area you're unfamiliar with - or anyone curious about the humble beginnings of Innocent. I'm re-reading it as it puts a smile on my face, but also reminds me of some very core business 101 hints and tips that help keep some areas of business simple, to the point and fuss free!
Different, quirky, silly, brilliant, bold, funny - not for everyone, but definitely on my list. My only concern is the price.... not so innocent when it comes to that!