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on 15 October 2015
Every business must have a purple cow
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on 6 August 2014
Seth Godin is back again with another marketing book that’s packed full of enough good advice to blow your mind – here, he expands upon the idea that the old ways of marketing are dead and that the only way that your product or service will be noticed is if you stop advertising and start innovating instead.

That’s where the title comes from – it’s difficult to sell a cow with advertising, because at the end of the day, a cow is a cow and we’re all pretty bored of them by now. A purple cow, though – now wouldn’t that be something worth seeing, worth talking about to your friends?

This book, then, is essentially a manual to help you to discover your purple cow. Enjoy it!
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VINE VOICEon 18 December 2009
I recently bought the The Big Moo: Stop Trying to be Perfect and Start Being Remarkable which is excellent and works with the Purple Cow, which in essence says that you need to make your products (services, ideas) unique and remarkable so they market themselves.

I like the Purple Cow and most other Seth Godin books because they don't pretend to offer you n-steps to success (which there never are). Instead he offers insight, ideas, motivation and a new way of looking at things - ie much more valuable than a bunch of steps that everyone else is following.
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on 31 December 2014
Seth is a living legend
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on 2 February 2011
This short book is powerful and easy to read. Its message is simple - the old ways of mass marketing using advertising to reach a large audience are over. Now you have to be remarkable to be noticed. The book is stronger on why this is so rather than how you can do it. However it does have many local examples and stories. It is a provocative and motivational read for any marketing person.
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on 13 August 2010
A must have book for anyone wanting to be successful. Basic point, just have a fantastic product that is way better than anything else. Let the quality of the product do the talking instead of trying to sugar coat a naff product.
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on 7 April 2008
This book is without a doubt, one of the most inspiring and motivating I have ever had the pleasure of reading. Very straight-forward, very clever and very thought-provoking.
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on 13 August 2015
I decided against reading past the first several. When I say several, I am referring to the first several items in the scrambled list of marketing 'tips' that compiles this book.
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VINE VOICEon 14 April 2010
Full of sensible marketing advice and tips to use on your business straight away. A refreshingly small and light book packed full of useful information.
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on 21 July 2016
Very good book for any one who runs a business or wants to start one and does not want to waste money on poor ineffective advertising.
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