Top critical review
2 people found this helpful
Didn't pay attention to its own message
on 10 January 2014
I couldn't agree with the subject matter of this book more. Wit and humour are without a doubt some of the most important things you can possibly put into your work as a designer. As they rightfully point out it helps to engage your audience, it makes them want to interact with your work and it provides them with rewards that make them feel good.
Why then has this book lost two stars in the rating?
Simply because the authors have not heard their own message. The writing in this book was about as engaging as a school textbook. Everything was analysed and broken apart well but it lacked the wit and humour that helps greatly in more than just design but in all aspects of learning as well. If the content of this book had a bit more of what they were discussing built into it then this would have been a five star book. As it was it ended up being a long winded book that, as with all overly analytical books, started to kill its subject matter through boredom.
Overall not a bad book and an interesting topic but it could have been covered better.