This book is pretty good, but it spends too much time, I think, describing everything that the auto companies did wrong, and not enough about what they did right. An interesting feature of this book is that in the portion about what went wrong the book details almost exclusively the foibles of the CEO and Vice Presidents of the car companies, while the section on the "comeback" details the activities of lower rank managers and engineers. Coincidence or intentional? The message seems to be that when CEO's get out of the way, the workers can succeed. Overall, this book was good, but I thought that Mary Walton's "CAR" was a better car book.