Top critical review
14 people found this helpful
Just a Self Promotion Book
on 4 July 2013
Why so many 5 stars?
A very poor book that is a personal advertisement for James Caan - whoever he is. I do not live in the UK but after reading this book I think this guy must walk on water. The guy has obviously been successful with his business ventures and he really wants you to know this throughout this book.
This book is far too simplistic and basic to be of much help to anyone with half a brain. It is really aimed at the complete idiot who does not know anything about business. It may be useful if you are starting a recruitment business or wish to ask Mr Caan for finance, but overall there is nothing in this book that you cannot find on the internet for free in many forums and startup-help websites.
The "7 days" bit is a joke too. No one can start up a serious business in 7 days. Essentially Mr Caan simply refers to 7 key areas that a proposed startup venture should think about, such as writing a business plan, conducting market research and customer validation, making appropriate financial calculations to verify if you have a real scaleable business idea. However, the book just skims over these 7 areas - there is not one chart, diagram or even template to help - for example a profit and loss template or cashflow forecast template or other template that could help a budding entrepreneur to help evaluate their business idea.
If you want to help Mr Caan then buy this book, if you want to help yourself, don't waste your money. There are far many more books available on Amazon that will be much more useful than this self promotion book.
For recommendations on other books that I think will be so much more useful for the budding entrepreneur, see my reply post to a comment below.