Top positive review
54 people found this helpful
A quick read
on 28 March 2005
For anyone who watches the BBC show, this is a good companion to have as it puts flesh on the bones of the TV series. For anyone who hasn't seen the show it is still a good read. There is anything particularly new in the business principles presented but what is refreshing is the way that Sir Alan Sugar presents the information. It is direct and to the point. There is no fluff. Many business books are a chore to read. This book has practical information presented in bite sized pieces which are very easy to digest.
I've given the book 4 stars, with 1 star taken away for quite a number of typographical errors scattered throughout. It's obvious the book was hurried out to coincide with the beginning of the TV show.