An excellent book that shows the development of advertising ideas from concept scribble to final ad. OK, so it's a retroactive conceit, but bone the less effective. A great way to refresh your mind if you have anything to do with creating ideas - and not just for advertising.
I'm not in advertising, I'm in PR and I'm finding this very valuable. I wouldn't say it provides answers, but it gives you the thought process that will lead to the answers. My only complaint is I wish they used a slightly darker font.
An excellent survey approach to both modern advertising campaigns and the components that make them work. Long read, great reference material, and very inspiring! One of the best advertising books I've found!
Excellent introduction to all major advertising concepts. The sketched (or 'scamped') illustrations help to illuminate the thinking behind the campaigns, which is much more helpful than being shown the final glossy ads. I'm a creative copywriter working in advertising for a few years, but I've also seen this book on the desk of senior design colleagues who have been in the industry for ten years or more, showing that it's still relevant for even the very experienced and is the type of book you'll come back to again and again, so is worth the money. An insightful, refreshing and trendy read. Looks great on your desk too!