Wally was someone who was an inspiration to me and many others in our industry. He was also a friend. He knew more about branding and the use of colour then many others in our industry and this book, published just before his death, shares his thinking on the future of branding.
In the book he says whether he's right or wrong about the future of of branding, only time will tell - but he won't be around to see it. That was eerily prophetic.
I will miss Wally. So this book will always have a special significance to me because of that.
My blog on Wally can be read here: [...]
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