Top critical review
on 4 June 2016
The book is ok, I suppose. To me it seems very much a book without a USP. It packs a lot of different campaigns into it, so for a coffee table book and casual flickering it isn't bad. As a text book it doesn't pull me in, on the big pages the print appears small and not easy to read. Over the last five years I've bought a lot of advertising books. This one has remained mostly unread, it doesn't make me stay on the page. In a trade devoted to cutting through the buzz it has got to speak for itself.
Some books that I rather recommend to ad-students: The advertising concept book - Pete Barry; Advertising, concept and copy - Felton; Hey Whipple - Sullivan.