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4.0 out of 5 stars
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4.0 out of 5 stars

on 31 August 2012
It's not so much about breaking into the industry, it's more about breaking into one side of it. It is a bit irrelevant if you want to gain a management position or be a strategic planner, but if you want to be in the creative department, have a read. It has generally good advice but it is not the best ad book for students/beginners in the field.
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on 15 September 2005
Cool book. Of all the great stuff in it, the chapter by Brian Millar is really amazing.
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