The third edition of Dillman's "The Tailored Design Method" is a very good introduction into the design of all different kinds of surveys (internet, mail, phone or mixed-mode). Especially as internet surveys have become more and more important in the last years, the book has been updated to cover this part in more detail.
After explaining the basics for the design of questionnaires, it also covers all important details like - the correct crafting of questions for the survey - the layout of the questionnaire - the scaling of answers - etc. All facts are explained with many examples of questionnaires, which makes it easier for newcomers to understand the theory. Different types of questionnaires are shown. After reading this book it is easy to create and design own questionnaires without making typical mistakes of beginners. The advanced questionnaire designer will find many details which need to be considered when designing large surveys. The book is not written in expert terminology, but in understandable language. Very recommandable.