Top positive review
7 people found this helpful
Opens a new chapter in marketing
on 1 March 2010
I have been involved in marketing for ten years in the UK and over the past year I have been getting more and more involved with the on-line nature of marketing. It seems that the UK is still quite a way behind when it comes to the use of social media integrated with business... It's still looked at as a quirky fad that employees waste their time on. It's clearly not, and Kyle Lacy's book will show you why.
Social media is growing day by day and could eventually be the strongest form of media in the world, knocking off newspapers, radio and maybe even television. Learn about it and get involved!! Twitter seems to be the 'dark horse' of social media in the UK, with the likes of Face Book and Myspace leading the way. Twitter is different, their users are more engaging and more opinionated than those using Face Book or the other sites. Twitter (if used correctly) can help you and your business build relationships with new customers and even stronger bonds with existing clients.
Twitter Marketing for Dummies (like any For Dummies Book) with take you by the hand and lead you through one of the most challenging, yet most rewarding social media sites - TWITTER. Get this book if you are new to the whole marketing thing or even if (like me) you think you know it all. It turns out that I didn't know it all! But this book is helping me to understand it like never before. You'll use it as a key reference book that you keep going back to and picking new tips from daily.
This is a MUST BUY!