Top positive review
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Not In Marketing - don't worry, buy it for the fun!!!
on 3 October 2010
Am I in marketing? - NO
Am I in business? - No, as I am retired.
Am I interested in the Grateful Dead? - You've guessed it, YES!!
Anyone interested in the GD or in the music industry will enjoy this book, and how a band did everything "the wrong way" in conventional marketing terms, yet went on to be one of the most successful bands, and indeed their marketing machine continues to this day. How many bands have ever created a "tapers" section (near the mixing desk in the optimum position) so that their concerts might be taped and encouraged their fans to trade taped freely. Contrary to harming the band's income, it "spread the word" and increased their popularity and produced a massive "audience" for high quality live recordings which the band eventually released. As often is the way, by "giving", they received more in return.
The book is highly readable, and for someone like me who has many books on the GD, gave a different slant on the whole GD culture. An amusing quote from the book and in some ways kind of sums it up is:
"The eccentric reads instead of watching television. The eccentric rides a bike instead of driving. The eccentric is us. And the eccentric is you (after all, you're reading this really weird book on Grateful Dead marketing! What would they think if they knew?!).
In other words, eccentrics are a huge market".
So if you want an entertaining read, written by a couple of Deadheads that know marketing, yet often make you smile, give this little book a try - I bet you will enjoy it!