Top positive review
45 people found this helpful
"Business Model Generation" is quite easily the smartest business book I've ever read!
on 9 November 2010
Content: Understanding the relationships between the nine key principles - customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships and cost structure - enables one to figure out fairly fast how and why businesses function the way they do. Also, at a very early stage, it becomes clear what is not working in ones own business as well as others. The nine principles or, key elements, can all be explained on one piece of paper, and that is where design thinking comes in. Instead of writing long, arcane and stuffy business plans, this is what one ought to do - figure it all out on one piece of paper first. That said, there are as many permutations and combinations of the nine elements. The authors give examples of how the business models for Google, Apple iPod, etc. work - very, very insightful!
Design: The design of the book has surely got to be one of its greatest plusses - it is a joy to behold. The horizontal format fits naturally in ones hands. The drawings, diagrams, paper, typeface, colours, printing, binding - everything has been carefully thought out, so much so that the design motivates one to learn faster and enjoy the process. Most business plan books are excruciatingly boring and painful to read. The way this book has been designed makes it fast and easy to understand fundamental business processes. Other business books ought to take their lead from this one.
Presentation & Production: The book was co-created by 470 participants from 45 countries. It just goes to show how much time and consideration has been invested in planning the book. It shows in the way the book has been produced. Business Model Generation is an aesthetic delight, making the book memorable and inspiring.
Price: Amazon gave me an almost 50% discount, making the book all the more attractive!
The prospective buyer may consider downloading an excellent free PDF from SlideShare to get an insight into the book before ordering it: [...]
This book really makes me smile! I get so much pleasure and knowledge out of it! "