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A Book For Your Boss!
on 7 May 2010
This is a timely publication for the environment that we find ourselves in today. `Future Ready' presents a fresh approach to forecasting - it manages to pull off the trick of being thought provoking and very practical without having a single mathematical formula in it!
From a business point of view, there is something in this book for everyone - beginning with the visionary corporate "General" right down to the "Grunt" at the front line actually crunching the forecast numbers.
The logical structure of the chapters flows well from looking at `why' through important sections including purpose, time and risk, through to `how' and Morlidge and Player use helpful examples, tips and anecdotes which add to the clarity of his text. The sailing analogy, p.41, of adjusting course in response to the weather might be old (`borrowed' from Plato's The Republic) but it is still a great example!
The writing is objective throughout whilst retaining a style that is easy to follow. For me, the style, is similar Malcolm Gladwell in that he uses good, simple analogies to explain the major issues with forecasting. Those parts are great to read and easy to spot (you know this when you find yourself nodding in agreement) - particularly when dealing with the fear of habit over reason! Perhaps Gladwell's examples are more visual, and therefore easier to get across, but perhaps that is because the authors aim to help people improve rather than just tell a good story.
If there was ever a book to buy your boss in order to "re-educate" him/her with regard to forecasting techniques (particularly if they seem to suffer from "Shoot the Messenger Syndrome"), then this is for you.
Even better, if you just happen to be the boss, then you will get a lot more out of it than your number-crunching employees. Moreover, this work is a cheap education on a subject that is becoming increasingly critical to business survival and success in the 21st century. Reading it was one of the best investments I have made this year!