Top critical review
22 people found this helpful
Making the most of Twitter
on 6 August 2009
Given that Twitter is a 140 character micro blog, you would be forgiven for wondering why you need a book to be able to make the most of it.
However, Joel Comm's book provides real insight for the virgin twitterer who plans to use Twitter as a marketing tool for business. He fully explores all the built in Twitter features and shows you everything from maxing your Twitter appearance to keeping your tweets on the right side of libel!
He also explores the profusion of applications created to help you make the most of Twitter. However, bear in mind that the app list will have been superceded almost as soon as the ink dried on the printed page. I'd advise checking out the current selection of apps IN ADDITION to those outlined in the book.
Good book - absolutely worth the money if you plan to use Twitter in a business capacity. Not heavy on the jargon - I found it easy to read and I'm not a techie minded person at all.
Unfortunately, the whole business world is switching on to Twitter and it is increasingly being used in this way - which gets a bit annoying for everyone else on there who doesn't want a marketing man selling them anything. Read the etiquette section carefully so that you don't end up annoying people.
The Anthony Robbins involvement is the Foreword - he doesn't contribute actual copy to the book content.