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on 15 June 2007
Sesame Street's Kermit the Frog famously observed, "It's not easy being green." Whether easy or not, environmental and social pressures are pushing more and more companies to ride the "green wave" to ecological sustainability. In this beautifully organized, crisply written book, Daniel C. Esty and Andrew S. Winston, both Yale professors, describe how sustainability can create competitive advantage. They succinctly make the business case for sustainability, and then provide a playbook of green strategies and tactics. The presentation is neither too abstract nor too detailed: It's just right. Nor is their presentation one-sided: They enumerate many ways sustainable products and strategies can go wrong. While some of their suggestions may seem obvious, the authors deserve praise for collecting so many excellent tips and tricks, and for describing them in memorable (mostly) jargon-free prose. We highly recommend this smart book to any business leader who wants to move beyond rhetoric to action. While Kermit's wisdom is doubtless correct, this handbook makes being green much easier.
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on 13 October 2008
This book provides a very straightforward and non-emotional approach to sustainability. The authors succeed in putting forward a logical case for why sustainability matters in business terms. There are plenty of examples along the way that help to flesh out their argument and provide food for thought.

The first part of the book provides background and context to the issues that we are all facing today. The latter parts of the book explores the strategies that the "best in class" companies are using.

I found the book a really useful introduction to the business rationale behind sustainability. We didn't get bogged down in environmental facts and figures and it didn't try to scare us into action. Just a well balanced, practical approach to making businesses more sustainable. Highly recommended reading for those interested in strategies around building sustainable business.
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on 27 December 2012
The headline is great, and I found a lot in this book which is of use. But citing companies such as Shell and BP as "waveriders" is difficult to stomach. In a section on exploiting tar sands Shell is praised for its management of indigenous populations. The question as to whether exploiting the tar sands is justifiable is ducked - but Shell is cited as saying that the native engagement helped them get approvals quicker. James Hansen would be appalled. The BP story is pre-Deepwater Horizon - so, again, how can we take what's written at face value?

The book needs updating and the authors need to look in the mirror and ask themselves whether they've been duped by some of their subjects.

How about an additional chapter entitled "Greenwashing"?
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on 15 February 2011
This book literally bombards you with examples of green business practices and advices how your own company can become the next successful eco-company with a sustainable competitive advantage. Esty and Winston's years of experience as environmental consultants who advised a lot of the top green wave riding companies shines through almost every line. By giving specific practical advices, while embedding these into the bigger picture of environmentalism and sustainability, they created a must read for everyone who is involved in green business practices.

Coining terms like "eco-advantage", Esty and Winston add their valuable insights to the green scene. Well structured and clearly outlined this book provides a fantastic starting point for everyone who wants to go green or stay sustainable. The amount of practical examples covers pretty much every business area and provides plenty of techniques to start with to make the move from green to gold.

- Frank Roettgers, author of Going Green Together: How to Align Employees with Green Strategies
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on 23 April 2011
Okay, title's a bit misleading, however if you're doing research on climate change and the economic affect on business and the environment, this is definitely a must read!!
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on 7 November 2014
If one wished to convince their peers on the benefits of sustainability and energy savings, then read this
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on 8 September 2014
It has met my needs. There is a lot of good information in this book. It arrived very quickly as well.
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on 30 October 2014
The book was in excellent conditions. I'm so happy about that.
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