Top critical review
2 people found this helpful
OK, but plenty of room for improvement
on 25 April 2011
It's interesting, and perhaps telling, that this books gets rave reviews on amazon.com, and 2 pretty negative reviews on amazon.co.uk. It does an okay job of explaining what BI is from a business perspective, although the author sometimes slips in words, like "normalization", without explaining them first, or at all, which I wouldn't expect from a "Dummies" book. The whole thing would have been a lot better with more concrete examples, diagrams and screenshots to bring the concepts to life. I don't understand why the "BI and Technology" section came right at the end of the book, and I found it too light on some key concepts like data quality management. The whole section on "The BI Lifecycle" and "Implementing BI" is largely about IT and project management in general, i.e. too generic for a book about BI. It would have been better to focus on the BI specific aspects and include the generic stuff in an appendix, or simply refer to "Project Management for Dummies" instead. Speaking of which, I generally find the Dummies books to cheesy for my liking, and this one is no exception. For the next edition, I would atleast do a "find and replace" on "rubber hits the road".