Top critical review
12 people found this helpful
on 22 February 2009
There is no doubt that Dan Kenney knows his stuff when it comes to marketing and there are a lot of good ideas in the book. Some of the success stories he relates are outstanding and demonstrate how much can be achieved with just one simple idea. However this is not the most dynamic or engaging book you will ever read.
It won't give you the ideas, or stimulate you to radical life change but when you do come up with that winning concept it will give you some solid advice in how to bring it to market effectively without wasting all your advertising budget on things that don't work. It is probably a must for any would be entrepreneur but you will read more interesting books than this one.