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on 15 March 2015
I'm taking a Prof Diploma in Digital Marketing and this is the suggested reading material. It's a very well written book. Explaining digital marketing in a way that even first time marketeers can understand.
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on 14 July 2015
Great help in completing the CIM certificate in marketing. Detailed and easily understood.
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on 2 January 2017
Currently a first year Digital Marketing student. This book has very easy language and it's nice to read as it contains many case studies which allow the theory to fit to real life examples.
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on 19 November 2017
Don't know. It was a gift someone asked for.
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on 25 January 2013
A lot of good advice on digital marketing. broken down into a good strategy from start to finish. This book is being used in college on the Digital Marketing course
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on 25 April 2015
The content is very interesting and the structure of the book is properly developed. Study cases and additional lists of resources are very helpful to get a complete understanding of the topics.
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on 22 July 2014
This is certainly one of the best marketing books out there and conatains so much relevant and current digital marketing information and advice... admittedly it is a bit too big and bulky for bedtime reading... but use it as a text book and its first class.
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on 19 July 2016
I love this book by Dave Chaffey It explains in a clear structured way how to do online marketing today.
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on 16 July 2014
I'm currently studying for my CAM Digital Marketing Diploma and this book is a life saver! Highly recommended!
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on 9 December 2016
Good structure, good content and full of interesting examples.
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