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Fundamental book for understanding the media
on 14 December 2013
A really accessible book which explores basic concepts and explains core theorists in a straightforward way, great for study of magazines and any media. Sometimes it is tricky to understand that what is considered 'masculine' or 'feminine' is shaped by outside, powerful forces- like pop videos or celebrity game shows. Our ideas about gender are socially constructed - and this influences our own identity of self, encouraging us to conform, usually through shopping. Empowering for any student of the media to 'get' that idea. Read it! It's also got Gauntlett's theory org website to back it up.