Shop now Shop now Shop now See more Shop all Amazon Fashion Cloud Drive Photos Shop now Learn More DIYED Shop now Shop Fire Shop Kindle Shop now Shop now Shop now

Customer Reviews

3.9 out of 5 stars
19
3.9 out of 5 stars
Format: Paperback|Change
Price:£10.99+ Free shipping with Amazon Prime
Your rating(Clear)Rate this item


There was a problem filtering reviews right now. Please try again later.

on 18 May 2008
Just like Thomas Edison's electricity plants centralised power supply, so Google's data plants will centralise supply of computing power. So argues Nicholas Carr in this illuminating book. Where his former work 'Does IT matter?' mainly dealt with the past of IT, this one deals with the future.

This book is partly an analysis of current trends such as 'software as a service', but it is not herein that its strength lies. It is mr Carr's insight in what this means for humans, not in a practical but in a philosophical way. Already we are outsourcing tasks formerly assigned to our brains, such as remembering facts, to Google. We are largely giving up our privacy as our every step on the net is recorded. What does this mean for the way we look at ourselves?

Many books purporting to look into the future take either an excessive sunny view of technological bliss or tend to sketch doomsday scenarios. Mr Carr steers clear of both, sketching a seemingly inevitable future with both benefits and drawbacks. It's quite clear he has been mulling over this subject for quite some time.

'The big switch', then, is a convincing book in its genre. If it deserves criticism, it is for the lengthy introduction before it gets to its real business. Hundred pages to introduce the electricity grid as a metaphor for the internet really is a bit overdone.
0Comment|Was this review helpful to you?YesNoReport abuse
TOP 1000 REVIEWERon 13 February 2009
Cloud or utility computing is already happening without many people being aware of it. The first part of this book uses the analogy of the development of electricity distribution; at first it was a local activity but eventually it became a standardised utility. The same is expected to happen with computing. This is an illuminating analogy. But be warned: the second part of the book drifts off the subject.

The first part of the book is well worth reading and is an important and accessible contribution to an important subject; the second part of the book isn't.
0Comment|Was this review helpful to you?YesNoReport abuse
on 19 August 2010
Carr continues his argument about "IT doesn't matter", because soon there are enough free applications on the Internet that makes it simpler to use those than to develop computer applications ourselves. This certainly makes a lot of sense to me.
0Comment|Was this review helpful to you?YesNoReport abuse
on 28 October 2009
One of the amizing books i`ve ever read. What make it so special is that give the technological history chain in a smooth way. MOST IMPORTANT, non- technical can understand what is happing in this era.

Worth buying.
0Comment|Was this review helpful to you?YesNoReport abuse
on 23 June 2009
The big switch is a fascinating look at the possibilities and the dangers of the next computing revolution. Superbly written
- Hugh Dawson
0Comment|Was this review helpful to you?YesNoReport abuse
on 8 May 2014
Strongly recommend reading this, its a real eye opener, great points on history and interesting facts! Well written and summarised.
0Comment|Was this review helpful to you?YesNoReport abuse
on 14 December 2014
A good book to know about what is cloud computing
0Comment|Was this review helpful to you?YesNoReport abuse
on 26 June 2008
This book starts off well, but then it goes down hill quickly. After the first few chapters it goes off on a tangent from the subject matter talking about it seems any thought that came in the authors mind that roughly relates to the Internet. It is very disappointing given the subject matter had the potential to put forward an alternative future view for the IT industry.
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 12 September 2013
Good choice for an entertaining literature although it is not a romance so prepare for some boring moments. In the end it is interesting to select some parts.
0Comment|Was this review helpful to you?YesNoReport abuse

Sponsored Links

  (What is this?)