Top positive review
I'd had enough, until I read enough and realised I had more than enough.
28 February 2017
It seems ironic to post about this book on Amazon, a global marketplace who's success is ultimately defined by us living in complete contradiction to this book's message, and spending our hard earned money via targeted advertising - however, this book isn't about minimalism, and it's not about avoiding shopping.
It's about understanding what drives us to desire more, and examines the difference between want and need.
It's about re-establishing what "enough" is for us, and speaking with friends who have read it, we all came away with a definition - albeit each of us happy to re-adjust our perspectives to be more content with what we already have in different areas of our lives rather than constantly chasing the impossible.
This book feels less self help - more self/societal observation.
My interpretation is that: If we universally desire less, we can be content with less.
This doesn't mean settling for second best - but it means re-evaluating what is important to us - going after what we want, and not what society and marketing tells us we should want.
So long as we covet the latest "thing" we are always disappointed, because whoever makes that thing will inevitably (and quickly) make a new version of it that antiquates the model you bought, leaving you feeling behind the curve until you get the newest incarnation. (Think of that friend who is embarrassed because they have the old shape iPhone - and keeps saying they need to upgrade it and ask, how did we really get here as a society?!)
Naish tells us that following this trend of always wanting more becomes a game you can't win - and if that is your pursuit of happiness, it's unattainable.
It doesn't just cover rampant materialism either - but also our attitudes to food, happiness, body image, and the list continues...
I started reading enough based on the cover image, as it resonated with my feelings that society is too materialistic - yet came away realising that "enoughism" permeates far more of our lives than just how we spend money.
I've read this book slowly, and enjoyed it. Whilst it is certainly something you could blitz through and digest an overall moral message, I've tried to implement chapter by chapter before moving onto another to see what effect it has had on me - and whilst i'd debate the accuracy of some of the statements - I believe the overall message is one that would benefit the world if more people could read it - which is why my copy is now doing the rounds by post, from friend to friend to pass the material on.
(Sorry Mr. Naish - but I am sure you'll agree that if I outright bought copy after copy for people I think need it - I've kind of missed the point)