on 13 June 2012
A very detailed look at implementing all the content strategy processes in huge organisations. The book looks particularly at 'adaptive content' - content that is modular, that can be served to multiple devices and platforms such as mobile and tablets. They look at quite technical topics such as XML and DITA and show in non-technical terms how these can enable our content to be more device-independent and therefore less labour-intensive and more future-proof. Brilliant.