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on 23 October 2017
This is an excellent book and a must read for anyone starting out on a career as an agile Product owner. Having just completed my first Agile project as a product owner, I read this and discovered just why everything I found frustrating about the project shouldn't have been, and how we could have avoided it. I Plan to re-read this periodically every time I am involved in an Agile project in future.
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on 31 May 2017
This is good if you have an understanding of Scrum and are looking for a refresher on the product owner role.
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on 28 March 2017
It is a great book, clear and concise introduction of product owner role and responsibilities, also with how-to.
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on 19 December 2011
I came to this book as someone who has a basic understanding of Product Management, but with a far deeper background in Product Strategy, Marketing and Selling. I have recently joined a company that uses Agile and Scrum, which I was aware of, but did not have a detailed understanding and now need to not only manage the parts I am familiar with, but also many aspects of Product Management itself. I needed a book to provide me with some knowledge, tools, inspiration, etc to both manage my organisation and critically allow me to do some "do-ing" too!

Don't be fooled by the slimness of this book, this book packs a punch with lots of great content to orientate the reader on what Scrum and Agile are, how Product Management works in this context and the tools and approaches to use to do this. It is laden with practical advice, including tips so you can identify when you are doing things wrong! The book is very accessible and is one that I keep returning to as I work on different parts of the Product Management process with different products in our portfolio.

Don't be surprised if this challenges existing thinking in your Development organisation too on how Scrum and Agile should be used. This book will give you any number of "lightbulb moments" as to why not only Product Management needs to change, but how Development needs to change, even where Scrum is already being used to allow you to become a far more flexible organisation focused on delivering customer value. THis book gets a BIG 5 STARS easily!
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VINE VOICEon 7 August 2010
Roman Pichler's Agile Product Management with Scrum is aimed for people that already have prior knowledge of both product management and scrum. In practice the book is 95% about scrum and only 5% about product management. The focus is on the role the product owner in the scrum development endeavor. The subtitle "Creating Products that Customer Love" is quite misleading as the book doesn't deal much with how to extract insight from the market. For instance the chapter on how to create product vision was only four pages even if it had references to a fairly substantial literature.

Having read this book after reading Mike Cohn's book Succeeding with Agile was somewhat of a disappointment as quite much of the content was the same. Of course Pichler's book was much more focused, but what it lacked in breadth compared to Cohn's book, it didn't make up in depth. At only 118 pages + some prefaces, indexes and similar the book was at times shallow and had brief treatment on topics that would have benefitted of more in-depth discussions and examples. I think the author had endorsed the idea of minimal marketable product. Nevertheless, I don't regret reading the book as it was to easy read and there were many good points, but it didn't impress me.

I recommend this book only because at the moment it appears to be the best book on the product owner role. But I would expect the next edition, or should I say release, of the book to be significantly enhanced.
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on 3 July 2010
The role of the Product Owner is the arguably the most misunderstood role in Scrum, but equally the most pivotal to the success of any Scrum project. I see this book as a must read for anyone considering doing this role or needing help in doing it better. Roman's examples and analogies help clarify the role and responsibilites required to help teams and organisations build great products. The product owner role shouldn't be taken lightly and this book puts the required amount of emphasis on how applying that role effectively maximises the chances of Scrum succeeding in organisations.
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on 6 October 2010
A great book for anyone transitioning into the role of a Product Manager or as reference to those who have done the job for some time. I've purchased a few copies for my team and it serves as a great way for all involved to understand how a Product Manager fits into the Scrum process and how they add value. I'd like to see more from Roman on this subject. Highly recommended.
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on 18 April 2010
I am really pleased that this book is now available as it is long overdue. I have read Roman's online posts and this book continues his history of giving sound advice by providing some very clear and understandable advice for the Product Owner role. The advice isn't necessarily easy to implement and I take some kind of comfort in that as the Product Owner role is not an easy role. I also like the size and shape of the book which makes it very easy to read and carry around.
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on 21 May 2010
Roman Pichler's guide to product ownership and creation is an excellent guide for Scrum practitioners, new or experienced.

He introduces the core characteristics and responsibilities of the product owner role, then examines each area of responsibility in depth covering the product vision, managing the product backlog, planning, and collaboration. He finishes by exploring how to go about transitioning into the role.

His simple, compact style is highly engaging and readable; the author gives you the right information and the right amount of information so you gain the insight and tools to do the job. Each chapter typically finishes with a collection of common mistakes, and a short section to summarize the key points and to encourage you to think about what you've learned and how you can apply it.

While focussed on product ownership, the author's experience and in-depth knowledge of Scrum and Agile shines through and provides an illuminating guide whatever your role.

Highly recommended.
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on 7 November 2010
Since Product Owner is the pivotal role on the scrum project, Product Owner who knows his/her job is a mere guarantee of the product's success. Roman has made an absolute guide how to become a successful product owner.
I would certainly recommend reading book also to Scrum Masters and basically anyone practicing Scrum. I believe that part of Scrum Master's job is in some part to help and guide product owner through the scrum process. Reading this book, helps Scrum Master understand the world of Product Owner better.
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