Top positive review
27 people found this helpful
great book, easy to follow.
on 26 April 2006
Make no mistake, this book is aimed at folk that may be interested in the general ideas behind the design process. It will be of little help to those that already have a knowledge of the fundamentals of design.
A simple to follow and intuiative layout makes for easy reading. The straight forward language and abundance of picture examples showing good and bad design means that the reader absorbs all the information readily and can pick up the design tips without taxing themselves too much. It covers a great deal of ground without making the reader break into a sweat. The pace of the book is lighthearted and friendly.
This is the type of book that you can read and absorb within an hour. It excites you to start designing you own newslatter, brochure, business card, letterhead, poster etc. as soon as you have put it down. Having learned about things like, layout, type styles, proximity, heirachy, contrast, alignment etc, you will be armed with enough basic knowledge to ensure that your efforts will certainly not look amateurish anymore.
This is the type of book that can be picked up and read by anyone aged from 13 to 130 yrs. you dont need to be technically minded or a whizz kid designer to benefit from this little gem.
there are a few quizes at the back of this book that help re-inforce the info in the readers mind.
All good stuff!!