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on 18 November 2015
However, watch out for the URL at the end of the book - it appears to have been taken over by someone with a very different remit!
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on 1 March 2015
It was quickly delivered and the overall condition of the book is unquestionably superb. Great study material, thank you.
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on 17 December 2015
very good book
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on 7 December 2010
I haven't managed to read the full book, but found it easy to dip in and out of as I explored the idea of personas and then went on to lead the development of some with colleagues.

It's easy to read, well laid out and illustrated.

I keep coming back to this book, and have loaned it out to good effect. Persona-enhanced development is starting to happen in my organisation!
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