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on 16 September 2017
This is ESSENTIAL for web people and all those who deal with them.

READ THIS BOOK IF: you need quick tips for building a useful, functional website with clear copy. You run a business and are setting up a content team. You work in any department and wonder why you're at odds with the digital team.

I'm a content writer and this is a must-have for any - EVERY -digital media professional. Especially those of you having to regularly defend your decisions to a business that cares not for UX... guess that's all of you, then!

This book needs updating more often, but the fact that it can get away with a once-a-decade refresh shows that wisdom is timeless. It shows that the user-centred approach wins out over pure design and copy flights of fancy, and capricious business whims, every time.
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on 6 August 2017
Even the author says that this book just states the bleedin' obvious and he's not wrong. But it articulates it well and prescribes practical ideas for what to do with that 'obvious'.

If you produce any content or design that is seen by other people then you should read this book. Even if you're already doing half of what it suggests, there will still be something in it of value.

I can't believe I took so long to buy it!
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on 13 August 2008
Everything this book says is just common sense. When designing websites, it's easy to lose sight of the fact that people will actually be using your published work! How many times have you been to a site only to think "where's the search box" or when entering some details into your online bank account and then press the "enter key" it doesn't login, it goes off to a "apply for a new savings account". Very confusing. In these circumstances, your brain has to think about what has happened, leaving a negative impression in your mind. Not good if you're trying to sell something!

When it comes to the web, first impressions count. Take Amazons new redesign for 2008. Amazon gets quite a lot of coverage in the book as an example of good design, so it's interesting that they have gone away from their old design, that's been around for about a decade. I don't like the new look, because every time I use it I have to think whereas before it was intuitive. That's the whole point of "dont make me think". You should never have to think about how to use a web site. If you need to use your brain to do something simple, the designer has FAILED.

"Dont make me think" is a quick and easy read. It's quite small at 200 pages. It's often reduced on Amazon so keep an eye out for a bargain.

Highly recommended for all developers, even if you don't often do user interfaces. The advice can be applied to all interfaces and not just the web.
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This is the best book on the subject that I have ever read. It points out the very kinds of usability issues that I, as someone who has worked in this area of business, has tried and failed to make developers understand.

It makes a very simple point - by designing a web user interface that is logical, simple, clear, intuitive, helpful and robust, people will find them easier to use, have fewer problems, will need less documentation/help, will come back, and will have a positive view of you and your products.

It is so full of logic and startling truth, I found myself yelling "yeah!" a few times at what it had to say. To put it another way, if you think that it's focus on the obvious is, well, all too obvious for you to have not already noticed, then think again!

If there is one book I would impore developers to read (no matter what software they develop) it would be this. It should be mandatory reading.
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on 25 February 2017
I firstly read it at the university and now I bought it.
Despite of the old version of the book, this book is amazing. If everybody read it once, sucking powerpoint presentation, unwatchable websites and unusable objects would disappear from earth!
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on 13 May 2013
I must say that I like this book a lot.
As a software engineer, which creates both web and desktop apps, I gained a lot of valuable information.
Even though it's from 2005, I definitely recommend it to anyone.
It's very short (200 relaxed pages), thus just a weekend reading, but very nice.
I would really like a version from 2013 with some updates, but most of the things Krug talks about will never become outdated.
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on 16 October 2016
Really easy to process book on usability. This is good for a quick read as its explained really really well. Try it on a train or plane for sure you will find it nice.
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on 11 June 2008
There's no point is adding my voice to the many other positive reviews here. It's a complete no-brainer that any one involved in web site build or maintentance - be they designer, developer or business stakeholder - should read and digest this book, not just once but on a regular basis.

BUT ... is there anyone else who has found their copy of DON'T MAKE ME THINK has fallen apart within a few weeks of moderate daily use? Shouldn't a book like this be built to withstand the regular handling that the content deserves?

Or is just that I'm heavy-handed?

AM, London
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on 7 September 2013
Brilliant book, can't recommend it enough. Even tho some examples are a little dated the theory is just as applicable now as it ever was so don't let that put you off.

I'd recommend anyone who's into web related industries to read this. It definitely helped change the way I think about web design and ensuring simplicity in the design process.

Nice easy read to and well written.
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on 19 March 2010
If you work in IT then this is one of those must-have classic texts. It's short and to the point but everything is well explained with the help of great pictures and screenshots. Steve Krug points out all those small things which when added together can spoil the user's experience and simply send them away! It should be noted that the one website that the author holds up the most often as the best example is Amazon.
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