Top positive review
One person found this helpful
As important and vital as ever
on 18 June 2017
As important and vital as ever. The website designs in this book may have dated, but the common sense summation of the importance of UX never will, and it's just as vital as ever.
It's funny reading through the 1-star reviews here. They're written by people who don't get it. They may understand the text (except those who think it's about design, I don't know what they were reading), they may understand UX, but they don't get why this book is so important. It's true that you can "get" this book very quickly. Indeed the title alone can tell someone savvy enough all they need to know, but this book is for professionals. Which means it's for people who work as part of a team, usually with superiors and/or clients. In a professional environment, not everyone in your team is going to know the concepts of UX... but that won't stop them having an opinion. An opinion you may have to try and disagree with.
In reality (and unfortunately), when you're working on a website, you're going to get drawn into conversations about what looks best. That's what everyone is more than likely going to be focussed on (including, in an especially bad situation, your boss, or worse, the designer).
But websites are not static planes of information, like a movie poster or a TV advert. They're interactive. This means your user is going to have a goal they want to achieve. Whether it be getting information on your company, sending you an email, or finding your opening hours. They're not passively admiring your design, they want to get something from your site, and they want it quickly. And you want them to get it (it's why you built it in the first place), and yet that important requirement is often thrown to the backburner for the sake of something like design.
A beautiful website is a wonderful thing, but it's nothing if the user can't find what they're looking for.
This book helps bring everyone in your company onto the same page by explaining, in clear and basic terms, why your focus should always be on user experience. So the next time you're in a meeting and the client says, "wouldn't it be cool if our new website was an interactive 3D model of our office, and the user could walk around it, and each room is something different?", you can say, "No! And please read this book to see why."
They may listen to you, they may not (they didn't when it happened to me), but this book is a godsend for aligning thinking towards what's actually important. You won't win every battle, but it will win you some allies.