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An important read for new startup ventures
on 18 December 2017
The Lean Startup is one of the core business books that revolutionised the business startup environment. Eric Ries stripped everything down to the core basic principles of being lean, and agile in response to customer feedback. This is not new but is collated and distilled in a very dynamic, yet clear structured manner. It must also be said that the Lean Startup is heavily biased towards the software industry and while also coming from that industry I may be unaware of how effective this approach is in other sectors, especially those that are heavily regulated and limited to the opportunity to, in reality, deliver prototypes to customers.
I really appreciated the book’s celebration that you don’t have all the answers and you shouldn’t if you’re a startup with an innovative solution. The major point, however, is that you shouldn’t pretend or act like you do but embrace the uncertainty and develop an experimental approach to delivering a Minimum Viable Product – build, measure, learn.
I found The Lean Startup not only great for advice, techniques and the analogous stories to help reinforce the approach, but it is an inspirational book that dares you to challenge everything and rationalise with customer validation that your vision is viable and scalable. When a book affects me it starts a chain reaction in my thought process so that I either gain a better understanding of where I need to go or may enable me to articulate what has been sitting just out of reach in my mind. This is one of those books.
Other books that reinforce this new startup environment and are worth reading include:
• Business Model Generation – Alexander Osterwalder
• Four Steps to the Epiphany – Steve Blank
• The Startup Owner’s Manual – Steve Blank
• Running Lean – Ash Maurya