Top positive review
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Eureka! A strategy guide that managers and entrepreneurs can actually follow!
on 29 March 2013
The vast majority of managers and entrepreneurs don't have business degrees. Nor do we feel we need them. We just get on with the job of running a business. We see books galore on business strategy, but one says one thing, another says the opposite and a third says the lot, but is 1000 pages of academic debate!
This book is different. It sets out a simple, practical, tried and tested, nine-step strategy development process - what Evans calls the 'Strategy Pyramid' - and within each step is a brief summary of important tools you must use and other tools that you might think about using. Each tool gets appraised - how to use it, when to use it and when to be wary of using it. And that's it! You can develop your business strategy using just the essential tools or, if they seem appropriate to your business, dip into the inessential but useful tools as you require.
The book is so well constructed that you marvel that it has not been done before. It is exactly what we need. Eureka!