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on 7 February 2018
This book is for you only if you are a total beginner in Business development because if you have worked in this field before, you are probably going to read half of the book before finding a new information or an idea. Easy language and great order of details though.
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on 1 October 2017
Did my Masters in Int. Business and this was a hands on approach rather than the theoretical crap you tend to read. Good stuff!
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on 4 November 2017
Common sense approach to business that sadly has been lost due to corporate/MBA mumbo-jumbo.
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on 11 November 2017
A well thought out book with a logical structure to help define your priorities when trying to improve sales performance.
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on 21 January 2018
Brill
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on 9 August 2013
Provides good common sense advice and guidance relevant to business development. Emphasis is placed on connecting with your market as opposed to driving a hard sell. (best tip: Never say no to a customer trying to give you money)
One person found this helpful
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on 5 September 2012
I think above all Ian's gift is to communicate in a way that is accessible to the layperson. Keeping the writing style simple, stripping out jargon and ignoring fads makes it a swift read with much you can put into practice immediately.
One person found this helpful
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on 15 February 2016
Clear guide on how to maximise your business development efforts.
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on 22 August 2012
As someone new to Business Development, I found this book to be perfectly pitched and full of excellent advice and guidance. It dispenses with all the traditional BD hype and psychobabble and gets right down to the no-nonsense basics and practical steps anyone can take to improve their success and effectiveness in developing their business. Overall, an excellent, helpful and entertaining read from start to finish. Very highly recommended.
2 people found this helpful
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on 2 April 2014
I have not finished this book yet, however chapter one was enough to make me wake up to how my business was wasting time money and customers.
i'll be back when I have read the whole book once.
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