Top positive review
4 people found this helpful
Does the job
on 29 January 2013
I bought this book as it is recommended by my university as reading material to support my learning in my marketing module.
I found the information in the book very relevant to my module and it goes into just enough detail to educate me and not send me to sleep!
In addition, I found it much easier reading and logically structured that some of the textbooks iv purchased for other modules.
I cant comment on the on-line resources as I didn't need to use them as I found pretty much all the information I needed was in the book!
I would definitely recommend this book; especially to uni students studying business related degrees as this book made my marketing module a breeze.