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4.3 out of 5 stars
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4.3 out of 5 stars
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on 28 September 2013
This book does not give any insights into the selection of KPIs. Rather it is a list of possible KPIs.

The actual measures suggested are frequently ill-defined and some of the observations about what analysts view as important ill-judged. Some examples:

* In ROE, how should goodwill be treated?
* The debt-equity ratio does not consider what debt is in any detail; in one place it refers to debt as being total liabilities, in another short-term debt and long-term debt (these are not the same); how should cash be treated? The author notes that market values for debt and equity may be used in place of book value but does not consider why one method should be used rather than another.
* Goodwill arising for acquisitions is no longer amortised as implied here.
* Analysts do not generally view strong top-line growth which does not translate into bottom-line growth in a positive light.

I was very disappointed in this book - though its success does at least demonstrate the power of marketing.
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on 26 July 2012
I bought this book along with the rest in the series. I love them all, but truthfully this book covers the highlights of the rest of the series. You don't need to buy this book if you buy the others. Regardless of this, I would highly recommend this book and the others. They are well designed, very readable and very very informative with good examples and excellent web references for further reading.
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on 14 December 2012
I like this book and it is nice for analyzing reports and financial statements.
The list of KPI's is comprehensive. However working in a government organisation, I could use some public KPIs.
Also an idea could be to add a few more project KPI's, which are very useful.
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on 8 October 2013
Good overview of most important KPI in industry. Good examples and nice structure within general groups.
I would suggest not only for managers but people who would like to understand better drivers of their business
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on 15 March 2012
This book is an invaluable reference book for all organisations seeking to develop their performance reporting. Bernard makes the point upfront that the choice of performance measures needs to be governed by each organisation's own strategy and that each KPI has to address a key performance question - but nevertheless there is a huge advantage in accessing this book to identify the art of the possible and to understand what others are doing. The format is clear and well laid out and the "tips/warnings" section for each KPI generally contains sound advice. I am totally confident that anyone leading a scorecard or performance reporting project will find nuggets in the book that repay their investment many times over.
Kevin Bounds"
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on 12 March 2012
This book is a must for all those who want their organization to perform better and believe in measuring performance improvement.

Drawing from his extensive knowledge and experience in the field, Bernard Marr has made available through this book 75 of the most useful Key Performance Indicators. The book serves as a reference volume which can be used, either to establish a performance measurement regime from scratch, or to benchmark existing measures.

Any business with financial data, customers, marketing activities, a supply chain, employees, or concerns about corporate social responsibility will find this book tailor made to serve as a template for a series of robust and pivotal Key Performance Indicators. I highly recommend it.
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on 4 May 2012
"Bernard Marr's latest book is an excellent guide for companies that are in the process of developing or improving their Performance Measurement System. This up-to-date well-balanced list of KPIs ensures that all dimensions of the business are being considered. Illustrative examples make it extremely easy to apply to the real context, which makes this book a must-have manual for managers that care about their business performance!"

Giedre Visockaite, Strategy and Innovation Analyst, Kirby Group Engineering
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on 7 May 2012
This is an invaluable source of reference for anyone who is responsible for managing performance in a company. It provides solid examples, hints and tips. The book is well laid out and easy to use.
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on 11 May 2012
Bernard promises to "demystify and explain in simple terms the most important KPIs in use today" and he does just that - in spades. Like a personal mentor, with clear examples, Bernard explains why each indicator is important, how to measure it and the cost / effort to collect the data. He also then provides guidance on target setting /benchmarking and tips / warnings learned through his experience working with multiple Blue Chip organizations. A must have reference book that won't gather dust on your shelf!
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on 23 March 2013
Bought this for a read whilst on a business trip abroad. Being an It consultant I write a lot of reports for my clients and this book will be really useful for reference proposes. Easy to read and well laid out.
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