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Ultimately misleading and disappointing.
on 24 August 2016
After a good and positive start about "doing what you love and getting paid for it", it quickly reverts to a "10 step plan" type solution - do what I tell you in this order (and nothing else) and "success" will follow. If only "real life" were that simple. The book promises much but actually delivers very little at the end of the day.
My biggest complaint is that in reality the author starts with the promise of "do what you love and get paid for it", and through his "10 step plan" he reverses the logic so that by the end of the book it has become "get paid for work you might love doing", which is most definitely not the same thing.
He emphasises at one point that you have to be realistic and that you may not be able to find work you truly "love", so you have to find something that you WILL get paid for regardless of whether it is your number one thing you love doing or not. And he also emphasises the trade off between how much you love the work and how well it pays.
His ultimate "plan" is to simply list all the jobs you are "good" at, research how many of those jobs there are and what they pay, and then draw up a list of which jobs you would prefer to do. Then go through those jobs trying to find real jobs that pay you to do that. And if you cannot find such a job, then tough luck you just have to go down your list and try the next job in turn until you do find something that exists and you can get a job doing that.
How this qualifies as "doing what you love" I don't know. Aren't all job searches just like this? What are you good at, what jobs need those skills, and which of those jobs would you prefer to do? Isn't this the same for everyone trying to find some kind of paid work?
If you want to be self-employed then his "solution" is to heavily market and promote yourself, and build a network of "support people" around you. Very easy to say, and very difficult to do for some people. Many introverts could find all of this networking with strangers very awkward if not impossible, but it is the only suggestion he has to make working for yourself succeed i.e. if you cannot network well with lots of other people to market yourself to them then forget being self employed.
There were some turns of phrase that made me wince when I read them:
- "life in perpetual beta" i.e. not finished, not complete, and not fully working, so why would you do that?
- "pimp your project" - really?
- "build an audience" - what? Are you a stand up comedian or someone doing a paid job?
- "run a campaign to get your first paid piece of work" - this could end up being more "work" than the work itself you want to do
- "write a killer email" - one email will solve all your problems and deliver paid work doing what you love? If everyone did that would everyone end up doing the work they "love", just by writing one email?
The second half of the book is just plain disappointing becoming full of these generic "try this and anything is possible" suggestions, and the emphasis is turned to simply how to find work, whether you love it or not.