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4.3 out of 5 stars
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4.3 out of 5 stars
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on 1 March 2010
Excellent Marketing Book from a Management Perspective. Numerous relevant and modern case studies relevant to the UK and European Market without the US bias that is usually found in bokks like this
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on 29 March 2011
We all know as the 'bible of marketing', but the accolade is richly deserved. The examples are particularly interesting, and the writing style makes study of marketing really interesting. It is clear that the authors have taken an approach which is original and thought-provoking too. I wouldn't be put off by the price, as the price is easily related to the value of the book (pardon the marketing rationale).
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on 17 April 2011
Excelent book. A true, in depth, reference for Marketing research and management.
Includes a very good insight also for services and product with services, not focusing only in products.
This service perspective is a true value added for this book.
A must have if your are into Marketing.
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on 19 October 2009
A really good book for marketing management.
Easy to read, well-targeted examples, simply written theory.
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on 20 October 2015
An excellent book.I would recommend it to anyone interested in marketing management. I found brilliant tips on marketing in this book and actually it was quite an enjoyable to read.
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on 17 December 2012
This was mandatory for my college course module, not the most exciting text book around but it covers the basics.
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on 29 January 2015
it is actually a good book for those studying in the management module. The books tells clearly about the theory
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on 29 May 2010
This book is excellent for those studying marketing related degrees at university or for those who are pursuing a career in marketing. The authors use case studies to relate real life examples/companies to academic marketing theory. Theory is explained thoroughly so readers can learn and understand quickly and at the same time enjoy learning the principles of marketing.
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on 25 October 2016
good book for additional referencing
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on 16 December 2014
its really nice book i think
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