Top positive review
10 people found this helpful
A great book for research methods courses in business and management
on 8 November 2012
I first used this book at the University of Southampton for a second-year undergraduate course in Business Research Methods. I found it to be an excellent guide for students, particularly those planning to do a final-year dissertation. I am currently using the sixth edition for a course on dissertation preparation and research methods for students taking an accounting MSc at Royal Holloway, University of London. The book is clear and comprehensive, and relevant for most students, whether they follow a quantitative or a qualitative approach. I would recommend it strongly.