Top positive review
One person found this helpful
A great read
on 23 October 2011
I bought this because I had to - it was a set text on a course I was doing. Being a bit of a rebel, I didn't read it much during the course, but one day I took it to an audition - I was queueing with my ten-year-old, who wanted a part in a movie. I got into Chapter 6 and was hooked. Trott knows his stuff, and explains it very lucidly, in an exquisite balance between practicality and academic rigour.
The Third Edition dealt with the Guinness Widget as a major case study - the Fourth Edition (the one I bought) has the widget patent as an appendix. The main case study has been replaced with Viagra, another epic. Trott gets you in there, if he ever wants to leave academia behind, he could do fiction or journalism (if there is any distinction) .... His stuff on Cork (wine bottles, not Ireland) is first-rate also. You really feel for the guys who have planted trees 40 years ahead, faced with the various disruptive innovations in wine closure.
Some day I will finish this book, what I have already read has well justified the investment.