Top positive review
One person found this helpful
Great for business and marketing students
on 22 May 2013
Philip Kotler is a very well known marketing expert. I bought this book for my daughter who is doing a business degree. She finds it very useful for basic facts and referencing but there was only one copy in the library so buying one on Amazon was essential for her course .
This is an older version of a classic text and can be picked up for very little money through Amazons marketplace sellers. Most business and marketing courses will recommend Kotler as essential reading. He has a very nice style and explains the fundamentals of marketing in this book and how marketing is applied within the business context.
The latest version would obviously be more up to date but the principles have not changed that much since this edition. The newer text obviously commands a much higher price but this older version will do for the first year of her course.
Any book by Philip Kotler will be an excellent read and reference for any business course. This book was supplied quickly via the Amazon marketplace, a great place to search for text book bargains !