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on 15 October 2003
I bought the previous version of this book to help me write a business plan before seeking startup funding for a technology idea. For my needs, this book continues to be my primary reference when writing business plans.
The language used is clear, and there are a few dry jokes that I'm ashamed to say did make me laugh out loud. Having said this, the book is probably more thorough than some readers need - if you want to write the type of business plan that the bank invites you to do when opening an account (e.g. competitive landscape is a single page of local competitors, their prices and their strengths/weaknesses) then you'll find that this book is overkill. If you plan to spend two weeks or more writing your business plan then this book will probably make the process much easier, and lead to a more thoughtful document that stands up to detailed financial and strategic analysis by bank managers, investors, advisors etc. If this is what you're trying to write, then you'd be a total monkey to start without reading this book.
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on 1 April 2002
Having spent the last 15 years helping businesses of all sizes pull together business plans I have finally found a textbook solution to get them started. All you ever wanted to know and were afraid to ask is within this gem of a book. If your looking for a one stop solution to all the answers to your questions on getting started here it is. Its the best investment of time and money you will ever make.
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on 19 February 2002
Having read the first edition as well, I can happily say that this book's title is pretty accurate. It is a comprehensive and practical guide to the business planning process as a whole.
Concise and pertinent explanations, well laid-out, and very helpful. I've been writing business plans for internal projects for years, and I still found much to learn from this book now that I'm preparing a plan for a new venture.
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on 17 June 2003
This is one of the best business planning guides I have read. It gives practical advice and examples on all aspects of planning that are as applicable to the small business as to the larger organisations. As a middle manager who was not used to preparing a business plan, it really helped me deal with everything from presentation to resources and forecasting. I liked the way that the subjects were organised, allowing me to dip into the sections that I had less expertise in.
There are plenty of helpful tips and hints highlighted along the way that make the book very readable and not too dry in an otherwise stressful activity.
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on 30 April 2003
This book appears to be very much aimed at management figures within existing companies writing internal business plans. For startups, its not really suitable, very confusing and irrelevant in many repects.
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on 20 May 2007
Whether a guide or a reference book, Richard Stutely provides immeasurable insight into how to develop of your business ideas into business. His experience from the "other side" guides the reader in an orderly and accumulative fashion to construct effective business plans and projects. The form is easy to comprehend, for even the least experienced entrepreneur, and provides essential decision making processes that could save the reader fortunes. This book is a must and should portray a "Wealth Warning"-do not start a business without it.
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