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Customer reviews

4.9 out of 5 stars
83

on 22 May 2017
As CEO of a European business expanding into the US this book has been invaluable. Whilst there is commonality of language between the UK and the US the nuances within the languages can be a challenge. In addition the tips and pointers around culture and how to accelerate your business quickly without making rookie mistakes was superb. Sharing these learns with UK nationals embarking on a career in the US has been incredibly useful in navigating a very fruitful market with incredibly high set up costs allowing us to avoid many common mistakes that can cost you in time, energy and focus in those first critical months prior to and post launch. I had the added benefit of hearing Allyson's first hand account via a Trade Delegation run by APSCo the professional staffing industry trade association. This allowed much of the advice to come to life which has assisted me as a very busy CEO to focus on other areas that needed my attention. My colleagues who also received copies of this book have benefited massively. I have really enjoyed working with new colleagues and employees in the US. This book assisted me in everything from client facing meetings where you get one chance to get it right! To employing great US nationals.
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on 13 December 2016
A fantastic guide to working with Americans. If you or your company are looking to start working with the US or improve how you currently do, then this book is definitely for you. Highly recommend it.
One person found this helpful
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on 15 June 2016
I recently interviewed Allyson Stewart-Allen on the Levitt Group Knowledge podcast as this is one of the few business books that has stood the test of time. It's a required re-read before working on any project with the States. A clear explanation of why Americans are as they are and how to work with them to get the best results. It's a great insight into US corporate culture and especially for people new to working with US companies in any capacity. Definitely recommended.
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on 9 December 2015
An excellent insight in to the business practices of Americans. A must read for any British company looking to trade on the other side of the Atlantic.
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on 22 November 2015
Brilliant product. Will purchase again. Safe packing and prompt delivery.
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on 10 July 2015
I loved this book! I have worked internationally for over 35 years and I thought I knew all there was to know about working with Americans. It just goes to show that there is always more to learn and this book gives you the context and canters through many useful business aspects with simplicity and clarity. If only I had been able to read it before I embarked on my career it would have made life easier! An essential read for anyone operating in business internationally.
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on 18 January 2015
If you are going to work or promote your products in America, this is a must read.
Lots of useful tips you will find very useful.
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on 10 November 2014
A great book, that will challenge your pre-held perceptions of “Americans”, whilst also making you more self-aware of your own idiosyncrasies!

Paul Lorraine, General Manager Longchamp UK
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on 15 July 2014
Very useful book - great preparation for my 2 year stint in New York. A key learning was the contrast between the slowly-slowly- relationship-based approach to doing business in the UK, versus the more transactional approach ('what's the deal?') in the USA.
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on 5 July 2014
Really helpful book which helps enormously working across corporate cultures and guiding our International clients at Board Mentoring on www.boardmentoring.com
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