As CEO of a European business expanding into the US this book has been invaluable. Whilst there is commonality of language between the UK and the US the nuances within the languages can be a challenge. In addition the tips and pointers around culture and how to accelerate your business quickly without making rookie mistakes was superb. Sharing these learns with UK nationals embarking on a career in the US has been incredibly useful in navigating a very fruitful market with incredibly high set up costs allowing us to avoid many common mistakes that can cost you in time, energy and focus in those first critical months prior to and post launch. I had the added benefit of hearing Allyson's first hand account via a Trade Delegation run by APSCo the professional staffing industry trade association. This allowed much of the advice to come to life which has assisted me as a very busy CEO to focus on other areas that needed my attention. My colleagues who also received copies of this book have benefited massively. I have really enjoyed working with new colleagues and employees in the US. This book assisted me in everything from client facing meetings where you get one chance to get it right! To employing great US nationals.
I recently interviewed Allyson Stewart-Allen on the Levitt Group Knowledge podcast as this is one of the few business books that has stood the test of time. It's a required re-read before working on any project with the States. A clear explanation of why Americans are as they are and how to work with them to get the best results. It's a great insight into US corporate culture and especially for people new to working with US companies in any capacity. Definitely recommended.
I loved this book! I have worked internationally for over 35 years and I thought I knew all there was to know about working with Americans. It just goes to show that there is always more to learn and this book gives you the context and canters through many useful business aspects with simplicity and clarity. If only I had been able to read it before I embarked on my career it would have made life easier! An essential read for anyone operating in business internationally.
Very useful book - great preparation for my 2 year stint in New York. A key learning was the contrast between the slowly-slowly- relationship-based approach to doing business in the UK, versus the more transactional approach ('what's the deal?') in the USA.