Top positive review
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An Idea That Deserves to be Kept in Mind
on 6 August 2017
I won't be the last to review this book, I'm sure, although it is a little old now, and I won't be the only one to comment on the certain obvious shortcomings, but I'm still willing to write this because I think this is one of those enduring insights that stand the test of time and deserves to be kept in mind.
Is it true that you can get almost all the sense of this from the TED talk? Well, yes ... almost. But watching a TED talk is such a transitory experience that it doesn't really (IMHO) prompt you to pause, think about it, re-read sections and take it in stages. Reading a book engages your leetle grey cells, and this one deserves that.
Does Sinek over-rely on Apple as an example? Well, yes, (and as others have observed, this can become irksome) but there are others (I especially liked the before and after case study of Walmart) and it certainly accords with my own experience when I sit back and think about it.
Is it a bit long? Well, again, perhaps a tad, but it didn't feel overly long or onerous to read.
Bottom line: I enjoyed the read, I really liked the concept and the way he lays it out and I'm glad I spent the 3 or 4 hours on it that I did, as it certainly helped me understand organisational (and personal) life better.