Top positive review
Brilliant insight and alternative view on success
15 July 2018
Wow. Wow. Wow. I cannot rate this book highly enough to take a different, positive approach to life and work.
Like others, I have watched Sinek's Ted Talk on this, and questionned whether the book would add anything more - and boy yes it did. Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.
What I like most about the book compared to the Ted Talk is that it delves more in to how Starting With Why can influence home life not just work. It's definitely made me a think, and I'm even finding myself taking a different approach around my team at work and the way I explain my actions.
I agree, a lot of the examples are repeated (a lot) throughout the book, in particular Apple. I'm not against Apple, and found it useful how the different topics are explained using the same companies as examples - it helps provide the fuller picture. However, let me assure any potential readers that there are also plenty of new examples given too.
I'm literally buying my colleagues at work a copy of this book for Christmas (I know, I'll definitely win the "best present of the year" award lol) as I think it's the sort of mindset that everyone needs to be on the same page for. Thankfully my boss is also a fan of Sinek so it shouldn't be too hard.
I'd strongly recommend anyone interested in really understanding how to drive yourself or your business forward, should buy this book immediately and read it at least twice (once to read, the second time to take notes as there is so much content!).