Top positive review
Not my field - or so I thought!
17 January 2018
A long read, and not a book to take lightly, but it contains a lot of passages and insights that lead to an "of course". A lot of what Thaler says is obvious after the fact - but a proverb including wood and trees springs to mind. I'm not an economist nor psychologist, though my own profession includes a lot that crosses over into those fields - and would probably do better is there was greater cross-over.
Specialists often get blinkered, or even blinded, by their own field's theories that they fail to see the real world. I recall a sign I once saw "That's all very well in practice but it will never work in theory!" We need to remain open to ideas that contradict our own comfortable world and be prepared to accept change. Thaler's book isn't just for economists - it's for anyone who needs to deal with real world behaviour and decision making.