This read is so easy, simple and direct. It really breaks down all the different elements of business, and gives you a great level of understanding how a business runs. By Jason using pictures and visuals, has meant that my brain can easy digest all this information (and most importantly remember key points by the drawings and colors). I love this book, its definitely one of my favorites of this year (and I'm saying this only from readying chapter 1-3). Thanks Jason!!!!!!!