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on 14 June 2013
I challenge anybody in the advertising area to read this and say they did not find it both useful and enjoyable. This is another genius book from Dave Trott.
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on 9 June 2013
Like a great copywriter it's short and too the point, clean off any waffle. Not just for ad heads. Well worth a read
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on 23 May 2014
This is so much more than a book on design thinking, it's almost like one of those self help books on achieving better results in life!
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on 15 June 2013
Insightful, entertaining, and highly readable.
If you read Creative Mischief, this is more of the same and just as good.
If you didn't, get them both.
Now.
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on 24 December 2015
Didn't expect this book to be a listing of anecdotes but a principled exploration of the philosophy behind the title...so it seems a bit
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on 28 April 2015
Great quality cover and internal pages.
Good book so far. Only 1/3 completed currently.
Shipping and quality both great.
Thank you
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on 30 August 2015
Big fan of Dave Trott's writing. Some of these are on his blog but nice to have the anecdotes all in one place
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on 7 December 2015
a good read
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on 20 November 2015
Brilliant book. Great service too!
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on 10 August 2015
Love this book
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