Mr Gomez's book is devoted to showing why books are on the way out and he duly fires off at every die-hard bibliophile he can track down. At times he gets seriously confused between whether it is books as printed objects which are dead, or the habit of reading books which is in decline - and would still be so if all books were on e-readers. He also seriously misjudges the impact of e-readers, mistaking early difficulties for continuing reluctance to use them. Above all, he has no idea or feeling for why people who love books do so.
Explores the irresistible flight from print to electronic media and its impact on trade book publishing. Where Gomez triumphs is in developing a persuasive picture of the social, cultural and environmental momentum that calls for trade publishers not merely to replicate their book offering online but to rethink how to package and encourage readers to interact with their content in an era of scarce attention, always-on Internet, media multi-tasking and expectations of choice in a developed world where everything is available on-demand.