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on 6 April 2012
A rare find....a business book that is both a damn good read yet is packed with very practical advice on how to inspire and engage employees to deliver on the brand promise.

Right on the money as is the sequel Brand Champions: How Superheroes bring Brands to Life
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on 23 July 2014
A really inspirational book which I have found incredibly powerful in my work with organisations to align culture with brand through fully engaging employees.
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on 6 March 2015
AN excellent examination of the core DNA of a brand viewed from the inside out and as useful to line managers trying to do a decent job with their people as it is to marketers trying to convince customers to buy. Engaging and entertaining with loads of case studies.
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on 5 February 2008
A thoroughly detailed look into what makes a brand tick - a marketeers must-have. After 15 years in the business I've still got a lot to learn from Ian Buckingham's insightful read - it delves into new perspectives and different avenues of the brand you could only dream of - open your eyes and read it now!!
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